Publisher Guidelines

Please check your site meets the following guidelines before you register to use Respond. Our goal is to ensure publishers within our network deliver value to our advertisers and users.

Is your site live?

We only accept sites that are active and available to view now. If you site is unavailable or in development please wait until it is live before registering.

Does your site feature original high quality content?

We only accept sites that feature original quality content, either produced by you and your team, or by your readers, e.g. in the form of news, reviews, forums, blog posts, comments etc. We do not accept sites that simply copy, populate or scrape content from other sources.

Does your site provide a safe environment for brands?

We only accept sites that feature content that is acceptable to display brand advertising alongside. We do not accept sites that feature content that may be deemed offensive, unlawful or inappropriate for our advertisers.

Is a large proportion of your audience based in the UK?

We currently work with advertisers that target a UK-based audience.

Does your site attract high volumes of traffic or a loyal specialist audience?

We only accept sites that are likely to drive conversions for our advertisers, and in turn create revenue for themselves. We've found sites that are most likely to achieve this either attract a large number of visitors or a smaller but dedicated audience.

Does your site meet the above guidelines?

Great news! Please apply here and you should soon be able to start earning revenue with Respond.

Please note after you register for Respond we will review each site you add to your account against the above guidelines. Our team will then approve or decline each site. We will periodically visit your site to ensure it continues to meet our guidelines and we reserve the right to withdraw Respond.

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