Respond

How do I add Respond to my site?

Adding Respond is as simple as pasting a line of code, and then it just works. You can apply online here.

What is Respond?

Respond is a simple way for quality publishers to generate more revenue - without compromising your editorial integrity.

How does Respond work?

Respond works by displaying a highly targeted call to action button above and below the main content on your site, so your visitors have a better way to discover and engage with relevant advertisers.

Respond is simple to add, user-initiated, offers 100% incremental revenue, and occupies minimal space on the page.

As Respond is non-interruptive it also offers a compelling alternative to interruptive ad formats that spoil your content and alienate your visitors.

How do you target ads on the page?

Our algorithm matches the right campaigns for each visitor using signals including...

• Context
• Demographic
• Location
• Device
• Performance
  

Is Respond compliant with the EU E-Privacy Directive?

Yes - we don't use cookies so Respond is 100% compliant with the EU E-Privacy Directive.

What kind of advertisers use Respond?

We work with leading brands across a very broad range of sectors to help ensure we can match the most relevant advertisers for your audience. Here are some examples of advertisers we work with:

What are the main benefits of Respond for publishers?

Respond offers publishers a range of advantages, including:

• Extra revenue - Respond provides a simple way to make extra revenue from your site. Respond happily co-exists with your existing advertising. It's extra revenue on top of what you make from banners, AdSense etc.

• Better response - Eye-tracking studies have shown most people ignore online advertising. Respond is designed to beat 'banner blindness' by using call-to-action buttons. A better response to your advertising means more revenue.

• Relevance - We work with a huge range of brands to ensure we have the best performing ads for your visitors.

• Simple to add - Adding Respond is as simple as adding the Facebook Like button or AdSense - you just need to register and then paste our code into your site template or use our WordPress plugin. We provide simple instructions, and you can contact us at anytime if you need help.

• Works with any site - Respond works on almost any kind of site, from bespoke websites to popular blogging platforms.

• Works anywhere - Respond works on PCs, tablets and mobiles, so you can generate ad revenue from your visitors however they access your site.

• Non-intrusive - Respond gives your visitors a clear way to take action after engaging with your content, without spoiling their enjoyment of your content.

• Keep visitors on your site - Most Respond campaigns use an overlay, which means visitors stay on your site while they engage with the advertiser, and can continue browsing your site afterwards.

• Accountable - You can login to view your conversions and income at anytime.

How much will I earn with Respond?

This depends on a wide variety of factors, including the volume of people visiting your site, the kind of content you publish, and the campaigns that are displayed.

We work with hundreds of different brands to ensure we have the most relevant advertisers, and the best performing campaigns, for your audience. This helps to maximise the revenue you can earn.

We also provide detailed reports on performance and income within your Publisher interface, so you have full transparency on how well Respond is performing for you at all times.

Does Respond cost anything to use?

No - Respond is completely free for publishers to use.

What does the Respond button look like?

If you publish an article about sport, for example, we will display a relevant button underneath, like this one:

How do I know if my site is suitable for Respond?

Please view our Publisher Guidelines section for details.

Where should I place the Respond button?

To maximise revenue and to ensure a good user experience we recommend adding Respond above and below the main content, as illustrated below.

If you'd like advice on where to place Respond for your site please can contact us.

If I use Respond do I have to replace any of my existing ads?

No. Respond happily co-exists alongside any existing ads, whether that's display ads, affiliate links, Google Adsense or other ad solutions. Respond provides extra revenue.

Do I need to change the design of my site?

In most cases there is no need to make any changes to the design of your site. The Respond button is small enough to slot into existing space on most pages e.g. above or beneath the main content on a page where the Facebook Like button is typically placed.

If you would like any help or advice when adding Respond please contact us.

Does the Respond button work on mobiles and tablets?

Yes - Respond is designed to work accross PCs, tablets and mobiles.

Where do I sign-up?

You can sign-up here now. Please contact us if you need any help or have any questions.