Respond for Publishers

Respond is a really simple way for publishers to earn extra revenue online. Add Respond to your site, and we match relevant call-to-action buttons to your content.

Why Respond?

Respond means you can generate extra ad revenue without using interruptive ads that annoy your visitors. Respond works by matching contextually relevant call-to-action buttons to your content, like this one for insurance provider Protect Your Bubble:

Respond Call-to-Action Button

Publish an article about a trip to New York and Respond may display a button for lastminute.com that states 'Book flights'. Create a review for the latest iPhone and a button may be displayed like the one below:

Respond Call-to-Action Button

When your visitors click or tap the button we either take them through to the advertiser's site or display a campaign within an overlay, so they can engage with the advertiser without leaving your page, like this one for LoveFilm:

Respond overlay

It's simple and it works. You can register to add Respond now.

Simple and effective

Here are some of the benefits:

  • Beat banner blindness - Most people don't look at online ads. We created Respond to solve the problem of banner blindness.
  • Non-Interruptive - Your visitors came for your content. Respond is user-initiated, it's designed to add value, not interrupt or annoy your visitors.
  • Extra revenue - Respond works alongside your existing ads, so it's a risk free way to generate extra revenue.
  • Keep your visitors - Many Respond campaigns use an overlay, so visitors can engage with ads without leaving the page.
  • Relevant ads - Respond works by looking at the content of the page, the location of the visitor, and the device being used to serve the most relevant campaign possible, leading to more conversions for advertisers and income for publishers.
  • Simple to add - Publishers just add a line of code to make Respond work, or use our WordPress Plugin which includes an option to display social sharing buttons for Twitter, Facebook and Linkedin alongside the Respond button.
  • Fully automated - You only have to add Respond once, and it then works automatically for you.
  • Great advertisers - We work with many of the world's biggest brands across all the leading sectors - take a look below:

Clients 250511

Click here to apply to use Respond on your site now (it's free to use and easy to add!).

If you have any questions check out our FAQs or contact us on +44 (0) 1524 509 018 or by email at team@respondhq.com and we'll be happy to help.

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