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Respond Discovery


Respond makes native advertising just work with in-stream ad placements, for any site, on any device. Contact us now

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Respond Discovery


Respond makes native advertising just work with in-stream ad placements, for any site, on any device. Contact us now

How Respond Discovery Works...

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Create ads dynamically from any source, including your CMS, easily create from scratch, or choose network ads you approve


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Easily manage and update your native creatives in real time within our powerful user interface 


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Integrate with your existing ad server tech and workflows for targeting, inventory management, billing and more


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Campaigns are native to each site design, responsive for every device, and in-stream for outstanding results


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Display video and other brand content in expandable ad units (or simply take users through to a new page)


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Measure ROI for advertisers beyond the click with social shares, engagement dwell time, and traffic source reporting


Respond is more than a tech platform - our team will work closely with yours to ensure your native advertising strategy is a success.

Contact us to discuss your requirements

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Our Story


Established in 2010, Respond helped pioneer in-stream native advertising, the use of responsive design in advertising, and campaign measurement "beyond the click", by focussing relentlessly on what really matters to leading publishers, brands and agencies.  

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Our Story


Established in 2010, Respond helped pioneer in-stream native advertising, the use of responsive design in advertising, and campaign measurement "beyond the click", by focussing relentlessly on what really matters to leading publishers, brands and agencies.  

Our Team

Respond is a product of Azullo, which was founded by Guy Cookson and Andrew Dobson in 2009. After attracting funding from a group of leading technology investors, Respond was launched in 2010 and helped to pioneer native advertising as a new way to generate revenue for publishers by helping advertisers engage readers without compromising user experience. 

Our team has years of experience in publishing, advertising and technology at brands including the Guardian, Microsoft, IPC, DMGT, Reebok, ITIS and AOP.

We are committed to continuous innovation. Our goal is to ensure we offer nothing less than the world’s best native advertising platform. 

Learn more about our team or contact us now to discover how we can help you achieve your objectives.


"Native advertising platform Respond enables digital publishers to generate new revenue, without compromising user experience." - M&M Global

"Respond has applied the concept of advertising appearing more naturally within its environment to display ads in a bid to give them more relevance for readers – and advertisers." - The Drum

"Respond ads render perfectly on mobiles, tablets and desktops, automatically adjusting to the space available on consumers’ screens. This offers brands both consistency and safety, while presenting consumers with a non-interruptive browsing experience." - WNIP

See more of our media coverage.

 


Contact us to discuss your requirements