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Respond Discovery


“People read what interests them; and sometimes it’s an ad.” - Howard Gossage, 1969

Respond is the platform that powers in-stream native ads, for any site, on any device. Use Respond to generate significant new revenue through our native SSP or by selling native direct. Contact us now to discuss your requirements.

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Respond Discovery


“People read what interests them; and sometimes it’s an ad.” - Howard Gossage, 1969

Respond is the platform that powers in-stream native ads, for any site, on any device. Use Respond to generate significant new revenue through our native SSP or by selling native direct. Contact us now to discuss your requirements.

How Respond Discovery Works...

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Create native ads dynamically from any content source, including your CMS, or choose network ads through our native SSP 


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Easily manage and update your native ad creatives in real time within our powerful user interface 


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Integrate with your existing ad server tech and workflows for targeting, inventory management, billing and more


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Respond campaigns are native to each site design, responsive for all devices, and in-stream for outstanding results


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Display brand content using in-page templates. Deliver upfront, post-click, or on a new page - see our case studies


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Measure ROI for advertisers beyond the click with our SDK for social shares, engagement dwell time, video plays and more


Respond is more than aN AD tech platform - our team will work closely with yours to ensure your native advertising strategy is a huge success.

Contact us to discuss your requirements

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Our Story


Founded in 2009, the team at Respond helped pioneer native advertising, the use of responsive design in advertising, and campaign measurement "beyond the click", by focussing relentlessly on what really matters to leading publishers, brands and agencies.  

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Our Story


Founded in 2009, the team at Respond helped pioneer native advertising, the use of responsive design in advertising, and campaign measurement "beyond the click", by focussing relentlessly on what really matters to leading publishers, brands and agencies.  

Our Team

Respond is a product of Azullo, which was founded by Guy Cookson and Andrew Dobson in 2009. After attracting funding from a group of leading technology investors, Respond was launched to pioneer native advertising as a new way to generate revenue for publishers by helping advertisers engage readers without compromising user experience. 

Our team has years of experience in publishing, advertising and technology at brands including the Guardian, Microsoft, IPC, DMGT, Reebok, ITIS and AOP.

We are committed to continuous innovation. Our goal is to ensure we offer nothing less than the world’s best native advertising platform. 

Learn more about our team or contact us now to discover how we can help you achieve your objectives.



"Respond has applied the concept of advertising appearing more naturally within its environment to display ads in a bid to give them more relevance for readers – and advertisers." - The Drum

"Respond ads render perfectly on mobiles, tablets and desktops, automatically adjusting to the space available on consumers’ screens. This offers brands both consistency and safety, while presenting consumers with a non-interruptive browsing experience." WNIP

See more of our media coverage or check out our case studies.

"Native and content-led advertising is absolutely core to our direct sales proposition and Respond’s native advertising placements work to strengthen our proposition." Elaine dela Cruz, Digital Trading Director, Dennis Publishing

"Native advertising platform Respond enables digital publishers to generate new revenue, without compromising user experience." - M&M Global



Contact us to discuss your requirements